Digitale Transformation – Warum?

Kurz und knapp

Mehr denn je scheint es im Zeitalter der Digitalisierung gefährlich, nicht über die eigene Zukunft nachzudenken. Es lassen sich hier zwei grosse Herausforderungen identifizieren, die einen Einstieg in die Selbstreflektion bieten können:

• das fehlende Vorstellungsvermögen, wie das eigene Geschäftsmodell weiterentwickelt werden kann
• das Manko an durchsetzungsstarkem Unternehmergeist, neue Ideen prototypisch in die Realität umzusetzen.

Disruption durch Digitalisierung

Visual context supposes the use of imagery, color, space, and other attributes that will reflect the pur pose of the website. For instance, if you enter a website devoted to spa and beauty, it is obvious to see the hot stones, andles, towels, flowers, bottles with cosmetics, and other photos in the slider or in the header of the homepage. Some other icons and symbols on the web page should also reflect its main subject to make a visitor understand it within a few seconds.

When you create a visual context, it’s important to learn the interests of your audience and its main peculiarities. That means you should know the age, nationality, gender, and some other characteristics to understand the needs of your community and your main users. Visual context is important for making initial impression when your target visitors enter your website. If you run a business website, your branding will play the role of recognizable visual context. Icons, imagery, design, and other visually appealing elements create a first impression in a short period of time, just a few seconds are enough.

Zurückhaltende Unternehmer

Visual context supposes the use of imagery, color, space, and other attributes that will reflect the pur pose of the website. For instance, if you enter a website devoted to spa and beauty, it is obvious to see the hot stones, andles, towels, flowers, bottles with cosmetics, and other photos in the slider or in the header of the homepage. Some other icons and symbols on the web page should also reflect its main subject to make a visitor understand it within a few seconds.

When you create a visual context, it’s important to learn the interests of your audience and its main peculiarities. That means you should know the age, nationality, gender, and some other characteristics to understand the needs of your community and your main users. Visual context is important for making initial impression when your target visitors enter your website. If you run a business website, your branding will play the role of recognizable visual context. Icons, imagery, design, and other visually appealing elements create a first impression in a short period of time, just a few seconds are enough.